Around the Net in Brand Marketing
Heineken Aligns Web And TV Warc Heineken is looking to make more original content for online channels and more long-form digital programming. Ron Amram, Heineken’s senior media director said most […]
Tag Archives: Facebook
Instagram To Users: You’re All Unpaid (But Cherished) Interns Now
Understanding that “free” interactive services have to extract some marketing value from their users is one thing. But Instagram’s bizarre interaction yesterday with its community of users-cum-content providers is a […]
People Always Shopping, Even If Unaware
The so-called “purchase funnel” for consumers is no longer linear, and it no longer stops, thanks to social media. According to a new study from the Advertising Research Foundation, nearly […]
Facebook CEO Concedes Missteps, But Says World ‘Underestimating’ Mobile Opportunity
Facebook has had a tough run as a public company, but CEO Mark Zuckerberg said the company remains focused on its biggest opportunity, and that is mobile. In his first […]
