Partnership with Callaway Digital Arts and Michael Cohen Group LLC Will Create Learning Apps, and Educational Media for Reading and Math Targeted at Closing Achievement Gap
NEW YORK, PRNewswire/ — The U.S. Department of Education (USDE) today announced that the Hispanic Information and Telecommunications Network, Inc. (HITN), in partnership with Callaway Digital Arts and the Michael Cohen Group LLC (MCG),was awarded a $30 million Ready to Learn grant for Project LAMP (Learning Apps Media Partnership). The project is an early childhood media-based education initiative.
Project LAMP will create highly engaging, digital learning applications to build reading and math skills for children ages two through eight. The focus of the student-centered learning applications will have broad market appeal and educational impact, and will specifically target low-income children, English Language Learners (ELL), and their families.
“Our goal is to help close the achievement gap. As a former educator, I know it’s important to create quality content that helps childcare providers, parents, grandparents, and teachers prepare kids for kindergarten and reinforce reading and math through elementary school,” said HITN President and CEO Jose Luis Rodriguez. “Many kids are already reading and watching stories about Miss Spider’s Sunny Patch Friends and Nova the Robot. Now they can interact, direct the story, and learn via a variety of platforms. I am also excited about producing a new product specifically for ELL. This will be student-centered learning and family support at its best.”
Project LAMP targets next-generation learners including children from low-income groups. The content will be largely available as an open educational resource and use a transmedia storytelling approach through books, iPAD/Touch Screen applications, mobile device and phone applications, console and hand held gaming applications, sing along DVDs and CDs, an interactive Website, and television. The USDE, in 2010, expanded the Ready to Learn grant program to include transmedia storytelling.
The 2010 Ready to Learn grants include outreach monies in addition to program funding. Project LAMP outreach activities will leverage wireless network technology, social media, and community-based organizations to engage children, parents, caregivers, and teachers in New York, Connecticut, and Texas the first year alone. Over the life of the grant, Project LAMP will partner for exchange of ideas, opinions, and results with: 1) persistently low achieving schools, 2) a media production program at an accredited postsecondary institution, and 3) a teacher preparation program at an accredited postsecondary institution focused on early childhood education.
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is to advance Hispanics by providing engaging educational entertainment that expands their horizons, and enables them to serve as an ever-growing engine of intellectual power and progress. HITN is a unique source of educational, cultural, news and public affairs programs delivered to the homes of Hispanics in the United States and Puerto Rico.
Callaway Digital Arts (CDA) is the premier, global, multimedia application publishing company specializing in the creation of unique and compelling interactive content for touch screen tablet and mobile devices. Using a strategic combination of design, production, advanced mobile technology and storytelling, the company produces the highest quality learning and how-to applications that have a lasting impression on audiences of all ages. For more information about CDA, visit http://www.callaway.com.
The Michael Cohen Group LLC (MCG) is an internationally recognized evaluation firm responsible for all formative research and summative testing for the project. MCG specializes in conducting research with children and youth, their teachers, and their families, addressing all the dimensions of young peoples’ lives — including education, entertainment, health and media — from various perspectives: students, family members, peers, consumers, and young citizens.
SOURCE Hispanic Information and Telecommunications Network, Inc.