Leticia del Monte
SOCIAL MEDIA & THE HUMAN NETWORK
Leticia del Monte is a recognized and respected leader in Spanish-language information and entertainment industry and a Social Media Specialist. She began her media career as an assistant producer at the Telemundo’s Network Bureau in New York in 1993. From that start, she has spent the last 17 plus years dedicated to helping define the US Hispanic Marketplace and has produced a variety of popular television and radio broadcasts.
Today she is the Director of The Smiley Stone Entertainment Group a Marketing Communication firm and the Founder of The Cuban Art Project, a non profit organization that promotes Cuban artists around the world using the latest innovations in technology.
The Smiley Stone Entertainment Group is her latest project, there she provides a broad range of high quality web based solutions, which include design and build Apps, web site design, logo design, graphic and traffic. TSSEG runs campaigns that deliver real results, employing a wide range of creative tactics, including: Online editorial, profile management, digital partnerships, viral activity, social media activity, traffic driving and audiovisual content creation.
Leticia worked as a Producer and on air personality for El Zol 95.7 FM, Spanish Broadcasting Systems and Assistant Program Director for Clasica 92.3Fm. In the past served as Director of Advertising, Promotions and Public Relations for CaribeVisión Station Group and CaribeVisión Networks. Also served as the General Producer and Managing Editor of Zona Cero-Clasica 92.3 FM for Spanish Broadcasting System. She was the general producer for 25 Mitos y 25 Realidades, a series of Spanish-language PSAs to increase AIDS awareness and the promotion of HIV prevention.
For the Telemundo Network, Ms. del Monte executive produced Cotorreando, a news entertainment show. She also was the senior producer for the network’s Al rojo vivo – facilitating the news gathering process and ensuring comprehensive coverage of all news stories. Earlier in her career, she was the show producer for Telemundo’s Ocurrió Así.
Ms. del Monte worked on production of programming that airs on the Univisión Network including such shows as Show de Cristina (show producer), Noticias 23 (general producer of both the 6pm and 10pm newscasts), and Primer Impacto Edición Nocturna and Primer Impacto (line producer).
Her media experience also includes online content. As Editor-in-Chief for Beauty & Fashion, Ms. del Monte was responsible for launching the niche market Internet site Divina.com. While there she oversaw the development of all editorial content, as well as the style and design of the site. Ms. del Monte also served as the content manager for entre-nos.com, supervising all content for the six channels of the website and directing public relations for the site.