Google+ has hit 25 million visitors and — despite a recent contrary report — users are spending more time there as well, according to comScore.
The social network, introduced on June 28, hit the 25 million visitors mark on July 24, says Andrew Lipsman, vice president of industry analysis at comScore. That means there have been 25 million unique visitors to the Google+ website, not counting mobile users. In July there were roughly 20 million Google+ users.
This rate of growth is much faster than that of Facebook, Twitter and MySpace over the same time period, though Lipsman was careful to note that the other three networks still have much bigger audiences than Google+. [See charts below.]
A recent report from Experian Hitwise showed visits to Google+ fell 3% for the week ending July 23, compared to the previous week, and that average time spent on the site fell 10%. Meanwhile, comScore’s research shows people spent about 50% more time on the network in the week ending July 24 than in the week that ended on July 10.
Gmail penetration appears to be a key factor in Google+’s growth. In general, Google+ is popular where Gmail is popular, Lipsman says. “If you think about it, Gmail is where your social network through Google is likely to exist,” he says. Lipsman estimates that roughly 20% market penetration is the tipping point for social networks — once they reach that level, they tend to become firmly established.