Around the Net: In Rearview, Marketers Preparing For Brazil

London In Rearview, Marketers Preparing For Brazil 
Direct Marketing News
Global Olympic partners like Visa, GE, and Coca-Cola are planning their campaigns for the next games early. And marketers from host countries are also getting up to speed. Tourism boards such as Embratur in Brazil are already launching their campaigns, many of which will continue even after the international events end. Visa and GE both said they’re planning marketing campaigns for the 2014 Sochi and 2016 Rio games; both declined to provide further details. Coca-Cola is currently performing an “after-action review” on its 2012 London campaign to decide how to approach future Olympic marketing efforts, says Claudia Navarro, the company’s global director of Olympic Games marketing. – Read the whole story…Observers Fear Soda Ban Expansion 
QSR Magazine
Observers in the foodservice industry are looking at the sugary-beverage ban scheduled to take effect in March in New York. They are hoping what happens in New York stays in New York. Unfortunately, “what happens in New York tends to spread to other municipalities very quickly,” says Andrew Moesel, spokesman for the New York State Restaurant Association. “We are clearly a place where other cities look to determine their policy, and that’s why this proposal could be problematic, not just for New York City, but for a nation as a whole.” –Read the whole story…Lincoln Hopes To Rebound, Shows New MKZ 
Detroit News
The new Lincoln MKZ is a looker, and a reflection of how badly Ford’s Lincoln brand wants back into the luxury consideration list. The MKZ is one of four new Lincoln models in coming years. But an older customer base and a competitive luxury market mean Lincoln has a lot of work ahead. “Ford needs to make a statement about what the brand is – because that’s not been clear – and where the brand is headed,” said Michelle Krebs, an auto analyst at about the importance of the MKZ to Lincoln. – Read the whole story…UK Ad Spend Up
UK advertising spend increased 3.8% year-on-year in the second quarter, exceeding earlier forecasts by 0.9 percentage points, with growth driven by the Jubilee and Euro 2012, as well as advertisers moving budgets forward for the Olympics, according to the latest Advertising Association/Warc Expenditure Report. Ads on cinema led with a 23.9% increase, ahead of online (14.8%), radio (9.4%), TV (4.4%) and out-of-home, which got a pre-Olympics boost of 9.9%. – Read the whole story…

Armstrong Out At Livestrong 
Lance Armstrong stepped down as chairman of the Livestrong cancer support charity he founded. Nike dropped him over the doping scandal that will likely cost him his seven Tour de France titles. Yet, Livestrong donations have actually increased despite the scandal. Anheuser-Busch is also ending its relationship with Armstrong, as is Trek. Oakley Inc, the sunglasses brand said it was reviewing the reports into the cyclist’s conduct and awaiting a final decision from the sport’s international authorities. A Radio Shack spokesman said the electronics retailer remains a sponsor of Armstrong and Livestrong. – Read the whole story…

Good Time For Ruger In Gun Country 
Now’s a good time to invest in gun maker Ruger, which is doing really well right now. Gun ownership is at a near 20-year high, generating $4 billion in commercial gun and ammunition sales. Because of the shootings in Aurora, Colo., and Oak Creek, Wis., and elsewhere, and fears about President Obama’s position on gun control, “the country is arming itself,” says CL King analyst Jim Barrett. With an estimated 300 million guns, America is, by far, the most heavily armed nation in the world. – Read the whole story…


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