“Noticiero Telemundo” Delivers Best Results in Six Years Among Total Viewers, Up +7% Year-Over-Year and +8% Among Adults 18-49
MIAMI – December 21, 2012 – Following the successful rollout of their most robust rebrand in over a decade, Telemundo Media today announced that the Spanish-language broadcast network had experienced yet another record-breaking year in 2012, delivering its strongest Monday-Friday primetime performance in network history, rising 4% over last year among total viewers (1,349,000), according to Nielsen data. Telemundo was the only Spanish-language broadcast network to increase its delivery year-over-year among Women 18-49 during Monday-Friday primetime, growing +4% to average a network best of 400,000 in this key female demo. During weekend primetime (Saturday-Sunday 7-11pm), Telemundo was the fastest growing Spanish-language broadcast network in 2012, averaging 897,000 total viewers, a +10% increase vs. 2011 and 498,000 adults 18-49, up +2% vs. last year. The network’s best year ever was fueled by its specials, election coverage, movies and blockbuster novelas such as “Pablo Escobar: El Patron del Mal” (Pablo Escobar, The Drug Lord), “Una Maid en Manhattan” (Maid in Manhattan) and “Corazon Valiente” (Fearless Heart).
In the world of entertainment, the network’s blockbuster hits, “Pablo Escobar: El Patron del Mal” (Pablo Escobar, The Drug Lord) (1.7 million total viewers premiere-to-date), “Una Maid en Manhattan” (Maid in Manhattan) (1.5 million total viewers) and “Corazon Valiente” (Fearless Heart) (1.3 million total viewers premiere-to-date) ranked among the top 15 most watched weekday primetime programs in the network’s history. Viewers also flocked to Telemundo.comfor more of “Corazon Valiente” receiving 743,000 visitors, “Una Maid en Manhattan” with 702,000 visitors and “Pablo Escobar: El Patron del Mal” with 673,000 visitors.
At 7pm “Caso Cerrado Edicion Estelar” grew +11% vs. last year among total viewers (1.52 million vs. 1.38 million) and +3% in adults 18-49 (667,000 vs. 648,000).
For the first time in the network’s history, “Caso Cerrado with Dra. Ana Maria Polo,” airing weekdays at 4pm, beat Univision’s “Gordo y la Flaca” for the year among total viewers and narrowed the gap in adults 18-49 delivery (499,000 vs. 583,000). “Caso Cerrado” was also the most visited of all online properties with an average of 98,000 monthly US unique visitors and 1.8MM monthly streams in the U.S.
In 2012, Telemundo delivered a record breaking ratings performance with the “Billboard Latin Music Awards Presented by State Farm” delivering its best numbers in the award show’s 14-year history with more than 2.4 million total viewers and nearly 1.3 million adults 18-49. Telemundo Media’s first-ever “Premios Tu Mundo” (Your World Awards) was also watched by more than 1.6 million total viewers. Telemundo.com garnered impressive growth of 71% for unique users across digital and mobile platforms, with page views up 26% and video streams up 58%. This year’s “Billboard Latin Music Awards Presented by State Farm” generated +87% more unique visitors and +127% more video streams than last year and delivered the awards show’s best ever online results (according to Omniture). It was also the #1 broadcast network in social media numbers beating “American Idol” with their official hashtag, #billboards2012, becoming a worldwide trending topic within the first four minutes of the show.
Telemundo was home to the highest-rated movies on Spanish-language broadcast television in 2012, airing seven of the top 10 movies among total viewers, including #1 ranked “Twilight” (1,613,000) and #3 ranked “Up” (1,557,000). Additionally, Telemundo had eight of the top 10 among adults 18-49 and aired the #1 movie of the year in primetime on Spanish-language broadcast television among kids 2-11 with “Toy Story” (520,000) and persons 12-17 with “Twilight” (149,000).
NEWS & ELECTION NIGHT COVERAGE
In the evening news, “Noticiero Telemundo” delivered its best results in six years among total viewers, growing +7% year-over-year (732,000 vs. 687,000) and +8% for adults 18-49 (315,000 vs. 293,000) while “Noticiero Univision” eroded in total viewers for the fourth year in a row.
On Election Night, Tuesday, November 6, Telemundo outperformed its 2008 coverage in every key demographic posting double-digit gains of +28% among total viewers (913,000 vs. 711,000) and +22% among adults 18-49 (419,000 vs. 343,000). Additionally, Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, while Univision was down by 21% among total viewers and down 27% among adults 18-49 vs. its 2008 7-11pm performance. Telemundo was also the leading Spanish-language broadcast network on social media on election night, garnering 1.2 million mentions across Facebook, Google+ and Twitter, ranking fifth among the top 10 broadcast networks and programs, regardless of language in social media mentions for the night.
Fans of Mexican American entertainment icon Jenni Rivera tuned-in for “Noticiero Telemundo’s” breaking news coverage on Sunday, December 9, the day of her tragic accident, averaging over 2.2 million total viewers and 1.2 million adult 18-49 viewers from 7pm EST to 11pm EST and reaching a 35% share of Spanish language TV in total viewers during prime time for a +14 point gain versus time period average. In the half-hour leading to prime time (6:30pm EST to 7pm EST) Telemundo Network registered triple digit growth with over 2 million total viewers and 1.12 million adults 18-49 viewers, garnering a 37% share of total viewers and a 39% share of Spanish language TV among adults 18-49.
Telemundo Media’s cable channel, mun2, recorded its highest historical Sunday prime time viewership (7pm ET to 11pm ET) among adults 18-34, adults 18-49 and total viewers who were devoted fans of Rivera, one of the most influential, authentic and captivating Latinas in entertainment.
Telemundo’s KVEA station in Los Angeles, Rivera’s hometown, was the #1 station among adults 18-49, regardless of language from 4pm PST to 6pm PST. In Miami, WSCV Telemundo was also the #1 Spanish-language station from 2:30pm EST to 6pm EST in total viewers, adults 18-49 and adults 25-54.
The network’s coverage of the 2012 London Olympic Games led the ratings charge with a total cumulative viewership of 22.5 million total viewers, an increase of 42% over Telemundo’s coverage for the 2008 Beijing Olympic Games. In addition, the “Great Golden Final” between Brazil and Mexico ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers. During the 2012 London Olympics, the site received record numbers across desktop, mobile and apps. Compared to Beijing, streaming grew +488%, page views were up a whopping +335% and visits were +399% higher. The entire sports section was up with +168 % more visitors than the previous year.
Telemundo Media also strengthened its commitment to being the ultimate sports destination for Hispanic audiences, after acquiring the exclusive U.S. media rights for the home games of Mexico’s first division soccer team, Club León. Considered “The Official U.S. Network of Club León,” Telemundo’s airing of the team’s quarter final match with Cruz Azul on November 17th, attracted nearly 1.7 million total viewers and 966,000 adults 18-49 and ranked as the #1 program on Spanish-language TV that night among Men 18-49. In 2012, Telemundo marked the successful return of the Mexican National Team to air with Rumbo al Mundial averaging more than 2.8 million total viewers over the course of three games and 1.7 million among adults 18-49. The games also garnered a large mobile audience of 53,000 unique visitors, over 27, 000 desktop unique users and close to 898,000 page views in both platforms. And, on Thanksgiving, Telemundo’s presentation of the FLM semi-final game between Leon and Tijuana averaged 1.63 million total viewers and over 1 million adults 18-49, marking the network’s best performance ever for an FLM semi-final game among total viewers.
The live CONCACAF Olympic Qualifier soccer semifinal match between Mexico and Canada on Saturday, March 31, presented by internationally-acclaimed sportscaster Andrés Cantor, delivered over 1.6 million total viewers and was the # 1 primetime program Saturday night on Spanish language TV among adults 18-49, beating Univision’s “Sábado Gigante” by 28% (1,079,000 vs. 845,000) in the demo. The Game also ranked # 1 among adults 18-49 across all stations in Los Angeles regardless of language. In Houston, Dallas, San Francisco and Denver, the match was the highest-rated program in any Spanish-language broadcast network among adults 18-49.
In addition, the Mexico vs. Honduras final (Monday, April 2 at 8:00 PM ET) delivered 1,893,000 total viewers, 1,215,000 adults 18-49 and 833,000 men 18-49, and became the most watched game of the seven CONCACAF Olympic Qualifier matches broadcast by Telemundo.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and http://www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Source: The Nielsen Company, NPM, Live + Same Day, 12/26/11-12/9/12 vs. 12/27/10-12/25/11; strict dayparts for M-F 7-11pm and Sa-Su 7-11pm. Omniture, Jan-Nov 2012. Share of Spanish TV= Univision, Telefutura and Telemundo.