Spanish Broadcasting System, Inc. (SBS) announced today the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.
Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting today, supported by imaging from the international superstars,Shakira, Romeo Santos and Enrique Iglesias. Directly targeting the Los Angeles millennial generation, Mega 96.3FM’s captivating mix of Spanish-Rhythmic-Pop positions the station as the most innovative and cutting edge format in the marketplace. The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today’s listeners the variety they appreciate. Mega 96.3FM is the country’s first Latino general market radio station that appeals to all Hispanics.
Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific version of the “Mega” brand that has a proven track record of being #1 in New York and Puerto Rico and is recognized as one of the most successful brands in radio broadcasting history. The new Mega 96.3FM station will benefit from a stronger signal, a stronger brand and a stronger format. Mega 96.3FM will leverageSBS’ multi-platform assets – as well as its vast infrastructure and relationships – to create special events, one-of-a-kind national and local promotions, innovative technologies and products by artists such as Shakira, Romeo Santos, Alejandro Fernandez, Enrique Iglesias, Ricky Martin, Prince Royce, Ricardo Arjona, Wisin & Yandel and many more.