Kendall Jenner’s debut ad for Estee Lauder’s new perfume Modern Muse Le Rouge has been unveiled

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The Fruity Floral Oriental scent, Modern Muse Le Rouge is is described as a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality.

“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed – and every ingredient in this scent was carefully selected to reflect that.”

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