Estée Lauder Bronze Goddess Summer Glow 2016 Collection

Estee-Lauder-Bronze-Goddess-2016-PaletteCapture the radiance of the sun for an endless summer glow. Estée Lauder introduces NEW Bronze Goddess Summer Glow, a curated collection of glowing, illuminating and bronzing products to achieve an enviable sun-kissed radiance. Eyes, lips, cheeks and face are touched with drops of liquid summer, brilliant sun-drenched powders and colorful, creamy balms for a flawless, healthy-looking flush. Including two new palettes, a new multi-tasking lip and cheek essential, a luxurious liquid illuminator and cult favorite bronzers, the NEW Bronze Goddess Summer Glow Collection for summer 2016 extends the season of brilliant, sunny days and sultry, hot nights with unforgettable, desirable glowing looks.

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Estee Lauder Bronze Goddess Summer Glow Eyeshadow Palette ($50.00) (Limited Edition)

The brand brings in 6 shades of glowy eyeshadow, including the season’s popular – turquoise – to remind you of the clear waters awaiting you this summer.

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Estee Lauder Bronze Goddess Summer Glow Exfoliating Body Cleanser ($42.00)

A tap into skincare, the collection includes a body cleanser for exfoliating. We all crave for a nice tan, but it’s still makeup… and makeup should be cleaned… always.  www.esteelauder.com

 

Walmart Launches Goodies Co., Widens Facebook Gift Advice

Walmart‘s Silicon Valley social- and e-commerce-innovation hub may have lost two high-profile leaders this summer, but it continues to crank out projects as it prepares full-scale rollout of a food-subscription service and a broader application of its Shopycat gift-recommendation engine.

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The @WalmartLabs unit today is broadly launching Goodies Co., a $7-a-month box of gourmet, organic, ethnic and specialty snacks hand-selected by its own employees after a beta test with 3,000 users that started in June. Subscribers who are active enough in rating, reviewing and touting the products can get Goodies boxes for free. Later this month, @WalmartLabs plans a wider rollout of last year’s experimental Shopycat gift-recommendation Facebook app, to be promoted on Walmart.com as “Walmart Gifts.” Facebook users who download the app can use it to mine data on friends’ likes and posts to generate gift recommendations from Walmart.com or elsewhere.

Those moves follow the launch this summer of Classrooms by Walmart, which has enlisted 100,000 teachers to post their school-supply and donation wish lists on Walmart.com and lets parents make the purchases for delivery to their homes or to local stores in one click. Also this summer, @WalmartLabs rolled out Polaris, a new search technology for Walmart.com that, like Shopycat, is based on the “Social Genome” technology acquired in 2011 as part of Walmart’s $300 million acquisition of social-media startup Kosmix. Polaris ranks search results in part based on such things as reviews from Walmart.com, likes on Facebook and pins on Pinterest.

Though the Social Genome remains, Kosmix’s founders and former @WalmartLabs leaders Venky Harinarayan and Anand Rajaraman left in June to take time off before to-be-announced future endeavors. “We’ve not seen any impact, but we certainly miss them,” said Ravi Raj, @WalmartLabs VP-products. “We’ve been pretty busy with our launches, swamped with our product development. We believe the founders seeded the company with talented people who went on to hire more talented people.”

Goodies Co., the latest @WalmartLabs offering, provides six gourmet products per month in themed boxes. The $7 monthly fee includes taxes, shipping and handling. The October “Trick or Treat” box included Dang Toasted Coconut Chips, a Nutella & Go snack pack, Smartfood Selects cinnamon sugar chips, Juicefruits snacks, Myesa non-dairy cocoa drink and Brownie Brittle snack crisps. The retail value of the food alone is around $15 per box, Mr. Raj said.

Subscribers also will be enrolled in a rewards program that allows them to earn points for reviews, likes and posting pictures. “If you’re active in the site, participating in the community features, the box will eventually be free for you,” Mr. Raj said. Indeed, Goodies comes close to applying the internet’s favorite price — free — to something as tangible as food. That raises the question of whether it’s a loss leader to develop a platform Walmart can use someday for other purposes. On that score, Mr. Raj had no future plans to announce.

“Certainly the value is tremendous,” he said. “But our focus right now is just on the customer experience. If we continue to delight you each month with new products, we think you will be loyal.” The social aspect of the customer reviews for products “could be hugely valuable in the ecosystem,” Mr. Raj said. For one thing, Goodies plans to lean heavily on social-media marketing to spread the word, he said, though it will also do some digital and search advertising.

Ultimately, he expects brands whose products are carried in the box may provide coupons or other offers. And he believes the social feedback received on items in the boxes will help inform assortment decisions at Walmart.com and Walmart. “The reviews are great feedback” for suppliers, Mr. Raj said. “They get free market research by participating.”

Then again, at this point suppliers are providing the food for free. “At the moment,” Mr. Raj said, Walmart isn’t charging for including products in Goodies boxes, either. But Walmart has enough suppliers lined up to provide free stuff for Goodies boxes that it can afford to be selective, as the foodies on the @WalmartLabs team in San Bruno, Calif., taste and vote on everything offered up before items make it to the box.

It’s “an opportunity and an ROI I feel is priceless,” said Heather Howell, CEO of Rooibee Red Tea of Louisville, Ky.,a ready-to-drink Rooibus tea included in the September Goodies box. Her brand netted about 150 new Facebook fans out of the 3,000 users in the beta test, she said, and the Goodies box and website gave her a chance to tell a more in-depth story than other advertising vehicles. “It gave us a focus group of sorts,” she said, adding she was very pleased with the feedback and already has started to incorporate some of the Goodies’ customer suggestions.

Five Amazing Facts About Social Media and the Super Bowl | Special: Super Bowl – Advertising Age

Madonna's halftime show generated major conversation in social media.
NBC

Madonna’s halftime show generated major conversation in social media.

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Our editorial partner Bluefin Labs, the Cambridge, Mass.-based social-TV analytics company, spent last night monitoring social commentary about Super Bowl commercials. This morning the Bluefin data team is busy crunching the numbers. We’ll post a top 10 list of the spots that blew up the biggest [UPDATE: here it is], but in the meantime, here’s a quick big-picture look at social media and the Super Bowl:

1. Bluefin Labs has so far tracked more than 12.2 million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. That’s a 578% increase over the total Bluefin tracked last year (1.8 million).

2. Twitter, via its official @twitter account, said the final three minutes of the Super Bowl helped push total tweet volume up to an average of 10,000 tweets per second.

3. We have a new social-TV high-water mark. “Last night’s Super Bowl is the biggest social-TV event we’ve ever recorded — by a wide margin,” Bluefin’s Tom Thai tells me. “It surpassed the previous record of 3.1 million social-media comments, held by the MTV Video Music Awards last August.”

4. Madonna’s halftime show alone generated more than 862,000 social-media comments; by comparison, Bluefin recorded 966,000 social-media comments for the 2011 Academy Awards. “If the halftime show were its own standalone televised event,” Thai said, “it would rank fourth in terms of all-time social-TV events for entertainment. It would trail only the 2011 MTV Video Music Awards, the 2011 American Music Awards and the 2011 Academy Awards.”

5. Bluefin Labs tracked more than 985,000 social-media comments specifically related to just Super Bowl commercials — topping the total for the entire telecast of the 2011 Academy Awards.

Simon Dumenco is the “Media Guy” columnist for Advertising Age. You can follow him on Twitter @simondumenco. You can follow Bluefin Labs on Twitter @bluefinlabs.

What Facebook’s f8 Announcements Mean

Image representing Facebook as depicted in Cru...
Image via CrunchBase

On September 22, 2011, Facebook held f8, its 4th annual developer conference. There were two clear themes throughout the keynote address and the feature demos – user engagement and content discovery. Facebook is making richer experiences possible by expanding the capabilities of the Open Graph and through the introduction of a redesigned profile page – the hub of all user activity on Facebook.

Improved discovery

The new Facebook profile page now contains three distinct elements.

  • The Timeline that allows a user to customize and share life stages and milestones with their friends and family
  • The Ticker that displays all lightweight activities from friends such as “Lisa just became friends with Gina.” in real-time
  • The News Feed itself that contains status updates and posts from a user’s social graph.

So, rather than display every action taken by a user’s friends, family and colleagues in a single timeline, these activity updates are neatly segmented into three areas of the profile page for easier discovery and consumption.

Automated Sharing

Users can opt-in to share activities to their Timeline one initial time which allows subsequent actions to be automatically shared to their Timeline.

New Ways to Leverage the Open Graph

Regardless of your industry vertical, the Open Graph will provide new ways for customers to talk about your brands and products with their social graph.

Retailers

Instead of just “Liking” a product page, you can create any verb association. You will probably want users to “Want,” “Own,” and “Give” products, but think about other things customers would like to do with your products, like “Use,” “Upgrade to,” and “Rock.”

Social Media Marketing

Social Media Marketing

Social media marketing (SMM) is one of the biggest growth markets in Internet marketing today.  With 750 million members (as of August 2011) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site. That’s a huge potential market for any business. So, is social media marketing a must-have for you and your business, and which social media marketing services do you need?

As your social media consultant  I will take time to examine exactly what social media marketing services are right for you and your business. I will  guide you through what social media marketing services are right for your target markets, your customers, and your potential audience.

SMM: How Social Media Works

Social media is a phrase that cover many different types of web 2.0 websites which allow interaction and contributions, such as:

  • Blogs
  • Special interest forums
  • Social networking sites such as Facebook and myspace
  • Micro blogging sites such as Twitter
  • Virtual communities
  • Q&A and ‘ask an expert a question’ sites such as Yahoo Answers!
  • Video and images posting sites such as YouTube and Flickr
  • Review sites
  • Social bookmarking sites, such as Posterous, Digg, Stumble Upon, Google Reader.

Social Media Marketing: It’s All About You

In social media and network marketing, it really is all about you – your motivation and commitment, who you are, whether you’re trustworthy, and whether you have something of value to say or offer that will help others.

Social Media Profiles: Get Involved

Successful social media campaigns succeed because they are pro-active.

Outsource your social media activity  and I’ll help you choose the right social media marketing services (SMM services) to boost your business profile.