Spanish Broadcasting System Launches Mega 96.3FM In Los Angeles, California

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Spanish Broadcasting System, Inc. (SBS)  announced today the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Formerly, Latino 96.3FM, the new Mega 96.3FM began broadcasting today, supported by imaging from the international superstars,Shakira, Romeo Santos and Enrique Iglesias. Directly targeting the Los Angeles millennial generation, Mega 96.3FM’s captivating mix of Spanish-Rhythmic-Pop positions the station as the most innovative and cutting edge format in the marketplace.  The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today’s listeners the variety they appreciate. Mega 96.3FM is the country’s first Latino general market radio station that appeals to all Hispanics.

Mega 96.3FM becomes the third SBS Radio station to broadcast a market-specific version of the “Mega” brand that has a proven track record of being #1 in New York and Puerto Rico and is recognized as one of the most successful brands in radio broadcasting history.  The new Mega 96.3FM station will benefit from a stronger signal, a stronger brand and a stronger format. Mega 96.3FM will leverageSBS’ multi-platform assets – as well as its vast infrastructure and relationships – to create special events, one-of-a-kind national and local promotions, innovative technologies and products by artists such as Shakira, Romeo Santos, Alejandro Fernandez, Enrique Iglesias, Ricky Martin, Prince Royce, Ricardo Arjona, Wisin & Yandel and many more.

Prisa Digital Celebrates Its First Year of Operation in the US

 

A year after the establishment of its operations in the US, the digital division of PRISA for the Americas welcomes the progress of its business and commends the success of its partnership agreements. Beginning this month, the company will be presenting new products for the US Hispanic audience.

MIAMI, March 1, 2012  /PRNewswire/ — PRISA, the leader in content creation and distribution in Spanish and Portuguese, celebrates the first year of operation of its digital division for the Americas in the US.

PRISA Digital´s properties reached more than 15 million unique users per month in the region. These include, ElPais.com, As.com, Meristation.com, and a network of hundreds of radio stations among other online properties.

Regarding the many achievements of PRISA Digital, Alvaro Palacios, Vice President, Sales and Operations for the Americas, commented: “2011 has been a year of challenges we have successfully overcome.  We’ve focused on positioning our offering across Latin America and the US Hispanic Market with an approach that integrates all of PRISA’s properties. For this year we will roll out new features, services and products to bring premium content opportunities and solutions for brands to engage with their audiences via innovative channels.”

During 2011, PRISA Digital Americas closed agreements with Grupo  Notmusa for online sales of the editions of TVNotas, Record, Veintitantos, 15 a 20 and H Extremo USA. It also closed a successful sales agreement with AcheiUSA, the top Portuguese newspaper in the United States.

PRISA Digital Americas actively participates in industry events such as the LatinVision CEO Summit in New York, the IAB coordinated digital media panel at the AHAA Conference (Association of Hispanic Advertising Agencies) and the Festival of Media.

Beginning this month, PRISA Digital Americas will present new editorial and entertainment projects. The first, “Elections 2012”, will provide the latest news of America’s most important political issue. And the second, “Alta Confidelidad” www.altaconfidelidad.com will uncover the history and secrets of some of the top Latino music artists of the moment. For more information www.prisadigital.com or Twitter @PDAMERICAS