People Always Shopping, Even If Unaware

Mobile-Shopping-Shutterstock-BThe so-called “purchase funnel” for consumers is no longer linear, and it no longer stops, thanks to social media.

According to a new study from the Advertising Research Foundation, nearly one-third of shoppers said social media influenced their brand preference, either by introducing those consumers to brands they were unfamiliar with or changing their opinion of a brand during the shopping process.

The study also determined that, thanks in part to social media, the purchase process never ends. With constant updates from social networks (including from friends and colleagues who are talking about their own recent purchases in social networks), consumers are constantly shopping, even if they are doing it in a passive manner.

“People have a [predetermined] mental image of the marketplace even if they’re not in it. Even if you’re not a snowboarder, you probably have an image of what the market is like,” Todd Powers, executive vice president, primary research, the Advertising Research Foundation, tells Marketing Daily. “By the time you start that active search, you already have the view of the marketplace. The old image we had was using the funnel. Those stages still exist; they’re not linear anymore.”

While the study, “Digital & Social Media in the Purchase Decision Process,” determined there was no single path to purchase for modern consumers, social media plays a role on every point of the journey. More than a fifth of consumers (22%) agreed with the notion that social media played an important role in their purchase decision.

The study also found that emotion is a very important part of the purchase process, both before and after making a purchase. The study found that posting on social sites, particularly positive comments expressing “joy” doubled after a purchase as people sought assurances that they made a smart buy, Powers says.

“The digital resource of social media provides both information and emotional input,” he says. And social media is one of those things that does both of these things.”

At the same time, the wealth of information available to consumers can sometimes lead to analysis paralysis, where they can’t pull the trigger on a purchase because they want to get as much information as possible. Social media, according to the study, is expanding the range of trust for consumers, with the influencers of a decision growing beyond the family, friends and colleagues on Facebook, Twitter and other social media outlets, to blogs, online forums, and other digital sources.

“In today’s world with the ready access to advice and information, consumers have more than they need,” Powers says. “There’s so much information that the big challenge is making sense of it.”

The study, conducted with partners such as GM, Google, Kraft, The Fuqua School of Business at Duke University, Motorola, Firefly/Millward Brow, comScore, Converseon, Communispace and Y&R, combined surveys with Web-listening and social media content analysis, as well as in-depth interviews, ethnography and information gathering from online communities.

Mobile Shopping from Shutterstock”

The Cuban Art Project is Proud to Present: ASMEHN

ASMEHN

Art, Social Media and The Evolution of The Human Network

A historic exhibition of contemporary Cuban artists that investigates global interconnectivity via social media.

 OPENING RECEPTION OCTOBER 13, 2012  7:00pm

PARAGON GALLERY

Get your tickets now

 

MIAMI, Florida The Cuban Art Project October, 5, 2012- This exhibition will explore how visual artists perceive these mediums as new ways of expressing their inner world. How they define, construct, and support contemporary Art via Social Media. Do they believe these new technologies will change forever the way we consume art? How are they embracing it? The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media are media for social interaction, as a set of methods to enhance social communication, using ubiquitously accessible and scalable communication techniques.

 ARTISTS

Antonio Guerrero, Ciro Quintana, Floyd, Gary A Añuez, Gay Garcia, Guillermo Portieles, Ismael Gomez Peralta, Iran Plata, Juan Herman Gonzalez,  Jorge Santos, Mano, Manuel Arenas Leonard, Michel Hernandez, Nestor Arenas, Pablo Lazo, Rafael Lopez Ramos, Rank Uiller Uiller, Rudeylis Placeres, Sergio Payares, Yosvany Teijeiro and Yovany Bauta.

The exhibition will be opened free of charge beginning  October 14 through Oct 29,  2012 at Paragon Gallery.

PARAGON GALLERY

2033A NW 1st Place

Miami, Florida 33127

Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There’s something magical about that place. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In the seventies computers became a way for people to express their creativity. In fact some of the best people working on the original Mac were poets and musicians on the side. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor.” Steve Jobs About Paragon: Paragon Gallery is conveniently located in the famous Wynwood Art District in Miami, Florida.  The Gallery is rapidly becoming one of the best galleries in the area, this largely due to the success and popularity the gallery has acquired with emerging and mid-career Cuban and Latin American artists. The Gallery currently represents a variety of contemporary artists on both a local and global scale, it also continues to nurture and encourage local young artistic and international talent in the art world of Miami. We offer a full range of services catered to private collectors, corporations, interior designers and novices alike, we also arrange private viewings as well as showcase events open to the public at large. The galleries curator Abel Remon has an extensive curriculum in the art world and was educated both abroad and in the United States. He is specialized in Cuban and Latin American art and has accumulated an extensive repertoire of artwork available throughout the Gallery.

Webinar Feb. 23: How to Leverage Social Media to Build Relationships With Journalists

Image representing Facebook as depicted in Cru...
Image via CrunchBase

PR News Media Relations Webinar
How to Leverage Social Media to Build Relationships With Journalists

Date/Time: Thursday, February 23, 2012 | 1:30-3:00 p.m. EST
Price: 
$359 Per Location – CDs available for purchase

Register Today

Join PR News on February 23 for this Webinar that will provide the tactics you need to build relationships with key media professionals for your brand or your organization. In addition to showing you how media professionals are using the major social networks, our expert media relations trainers will also show you what kinds of actions are most likely to produce negative reactions and harm your relationships with time-strapped journalists and bloggers.

At this webinar, you’ll learn how to:

  • Identify and engage with influential media professionals on Twitter, Facebook, LinkedIn and Google+
  • Know when and how to engage with media pros directly on Twitter
  • Know what is likely to make a media pro “unfollow” you
  • Use your Facebook page as a center of sharable news and content that attracts the media and inspires “likes” and engagement
  • Optimize press releases for social media
  • Build relationships with media pros on LinkedIn and track their career progress and beats
  • Use Facebook and Twitter for crisis communications
  • Optimize your online newsrooms to attract media coverage
  • Monitor online content and safeguard your organization’s reputation
  • Measure the ROI of your media relations efforts

In just 90 minutes you’ll learn smart tips, tools and next practices for managing and improving your media relations initiatives. You’ll walk away with the most effective ways to leverage social media, break through the noise and gain the edge on the competition.

Sign Up Your Team Now

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Social Media Marketing

Social Media Marketing

Social media marketing (SMM) is one of the biggest growth markets in Internet marketing today.  With 750 million members (as of August 2011) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site. That’s a huge potential market for any business. So, is social media marketing a must-have for you and your business, and which social media marketing services do you need?

As your social media consultant  I will take time to examine exactly what social media marketing services are right for you and your business. I will  guide you through what social media marketing services are right for your target markets, your customers, and your potential audience.

SMM: How Social Media Works

Social media is a phrase that cover many different types of web 2.0 websites which allow interaction and contributions, such as:

  • Blogs
  • Special interest forums
  • Social networking sites such as Facebook and myspace
  • Micro blogging sites such as Twitter
  • Virtual communities
  • Q&A and ‘ask an expert a question’ sites such as Yahoo Answers!
  • Video and images posting sites such as YouTube and Flickr
  • Review sites
  • Social bookmarking sites, such as Posterous, Digg, Stumble Upon, Google Reader.

Social Media Marketing: It’s All About You

In social media and network marketing, it really is all about you – your motivation and commitment, who you are, whether you’re trustworthy, and whether you have something of value to say or offer that will help others.

Social Media Profiles: Get Involved

Successful social media campaigns succeed because they are pro-active.

Outsource your social media activity  and I’ll help you choose the right social media marketing services (SMM services) to boost your business profile.

Maximize Your Social Media Presence

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

Imitation
They say that imitation is the sincerest form of flattery. If this rings true for you then you should be leveraging your social media presence to get the maximum benefit for your message.

Destination
Having a Facebook Fan Page is one thing, but are you making use of the Tabs to build-out your page? You should be. These tools were created to help you make the most of your web presence. They can help your company get the most bang for your buck, so to speak.

Creation
Look, a web site is great, and using social media to get your message out there is even better, but there are ways to unite those two things and leverage them for the maximum benefit of your visitors. That is exactly what your competitors are doing, so why aren’t you? If you are unsure what will work best for your company, or if all of this sounds like an alien language to you, consider seeking out the services of a social media professional to help you make the most of it.

A recent online ad for Mrs. Meyers, the cleaning brand, for example, said, “Clean should smell better” and instructed users to “Hover to expand.” When a cursor is placed over the ad, it extends downward to expose an area that, depending on what button is clicked, displays real-time Facebook wall posts, Twitter users posting about Mrs. Meyers, or a video from the brand about Thelma Meyer, for whom the brand is named.

Although Internet users rarely click on an ad to be taken away from a page — only one in a thousand do so, according to Google — they could engage with all those tidbits in the Mrs. Meyers ad without leaving the Web page they were visiting.

And engage they did, according to Flite, the media and technology company that produced the ad.

Consumers on average spent 30 seconds interacting with the ad, compared with an average of what, according to Google, is just 11 seconds. In addition to spending more time on the ad, consumers were more likely to click on a “learn more” button to go to Mrs. Meyers’ own Web site, with 35 of every 1,000 users clicking through, compared with an average, again, of just one in 1,000.

“Brands are building a great presence on social networks and are looking at ways of making it more accessible,” said Giles Goodwin, president for product and technology at Flite.

The company refers to its technology as a “cloud-based ad platform” because it infuses ads with live content from other sites including Facebook and Twitter, and it has produced such ads recently for brands including Coca-Cola, Lancôme, Volkswagen and AT&T.

Another media and technology company, Kontera, is taking a similar approach with in-text advertising, where advertisers pay for keywords to be hyperlinked within an article or blog post. While clicking such words often takes users to an advertiser’s Web site, with Kontera, ads pop out in a window on the same page, and many ads that Kontera is doing these days highlight advertisers’ social networks over their products.

Click here to read the entire article.

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Tagged as: branding, lori r taylor, networking, oneclicksociety, product branding, revmediamarketing, social media, social media marketing

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