IN 2012, TELEMUNDO MEDIA DELIVERS BEST PRIMETIME PERFORMANCE IN NETWORK HISTORY

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“Noticiero Telemundo” Delivers Best Results in Six Years Among Total Viewers, Up +7% Year-Over-Year and +8% Among Adults 18-49

Caso Cerrado with Dra. Ana Maria Polo” Beat Univision’s “Gordo y la Flaca” Among Total Viewers in 2012

MIAMI – December 21, 2012 – Following the successful rollout of their most robust rebrand in over a decade, Telemundo Media today announced that the Spanish-language broadcast network had experienced yet another record-breaking year in 2012, delivering its strongest Monday-Friday primetime performance in network history, rising 4% over last year among total viewers (1,349,000), according to Nielsen data. Telemundo was the only Spanish-language broadcast network to increase its delivery year-over-year among Women 18-49 during Monday-Friday primetime, growing +4% to average a network best of 400,000 in this key female demo. During weekend primetime (Saturday-Sunday 7-11pm), Telemundo was the fastest growing Spanish-language broadcast network in 2012, averaging 897,000 total viewers, a +10% increase vs. 2011 and 498,000 adults 18-49, up +2% vs. last year. The network’s best year ever was fueled by its specials, election coverage, movies and blockbuster novelas such as “Pablo Escobar: El Patron del Mal” (Pablo Escobar, The Drug Lord), “Una Maid en Manhattan” (Maid in Manhattan) and “Corazon Valiente” (Fearless Heart).

ENTERTAINMENT

In the world of entertainment, the network’s blockbuster hits, “Pablo Escobar: El Patron del Mal” (Pablo Escobar, The Drug Lord) (1.7 million total viewers premiere-to-date), “Una Maid en Manhattan” (Maid in Manhattan) (1.5 million total viewers) and “Corazon Valiente” (Fearless Heart) (1.3 million total viewers premiere-to-date) ranked among the top 15 most watched weekday primetime programs in the network’s history. Viewers also flocked to Telemundo.comfor more of “Corazon Valiente” receiving 743,000 visitors, “Una Maid en Manhattan” with 702,000 visitors and “Pablo Escobar: El Patron del Mal” with 673,000 visitors.

At 7pm “Caso Cerrado Edicion Estelar” grew +11% vs. last year among total viewers (1.52 million vs. 1.38 million) and +3% in adults 18-49 (667,000 vs. 648,000).

For the first time in the network’s history, “Caso Cerrado with Dra. Ana Maria Polo,” airing weekdays at 4pm, beat Univision’s “Gordo y la Flaca” for the year among total viewers and narrowed the gap in adults 18-49 delivery (499,000 vs. 583,000). “Caso Cerrado” was also the most visited of all online properties with an average of 98,000 monthly US unique visitors and 1.8MM monthly streams in the U.S.

In 2012, Telemundo delivered a record breaking ratings performance with the “Billboard Latin Music Awards Presented by State Farm” delivering its best numbers in the award show’s 14-year history with more than 2.4 million total viewers and nearly 1.3 million adults 18-49. Telemundo Media’s first-ever “Premios Tu Mundo” (Your World Awards) was also watched by more than 1.6 million total viewers. Telemundo.com garnered impressive growth of 71% for unique users across digital and mobile platforms, with page views up 26% and video streams up 58%. This year’s “Billboard Latin Music Awards Presented by State Farm” generated +87% more unique visitors and +127% more video streams than last year and delivered the awards show’s best ever online results (according to Omniture). It was also the #1 broadcast network in social media numbers beating “American Idol” with their official hashtag, #billboards2012, becoming a worldwide trending topic within the first four minutes of the show.

Telemundo was home to the highest-rated movies on Spanish-language broadcast television in 2012, airing seven of the top 10 movies among total viewers, including #1 ranked “Twilight” (1,613,000) and #3 ranked “Up” (1,557,000). Additionally, Telemundo had eight of the top 10 among adults 18-49 and aired the #1 movie of the year in primetime on Spanish-language broadcast television among kids 2-11 with “Toy Story” (520,000) and persons 12-17 with “Twilight” (149,000).

NEWS & ELECTION NIGHT COVERAGE

In the evening news, “Noticiero Telemundo” delivered its best results in six years among total viewers, growing +7% year-over-year (732,000 vs. 687,000) and +8% for adults 18-49 (315,000 vs. 293,000) while “Noticiero Univision” eroded in total viewers for the fourth year in a row.

On Election Night, Tuesday, November 6, Telemundo outperformed its 2008 coverage in every key demographic posting double-digit gains of +28% among total viewers (913,000 vs. 711,000) and +22% among adults 18-49 (419,000 vs. 343,000). Additionally, Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, while Univision was down by 21% among total viewers and down 27% among adults 18-49 vs. its 2008 7-11pm performance. Telemundo was also the leading Spanish-language broadcast network on social media on election night, garnering 1.2 million mentions across Facebook, Google+ and Twitter, ranking fifth among the top 10 broadcast networks and programs, regardless of language in social media mentions for the night.

Fans of Mexican American entertainment icon Jenni Rivera tuned-in for “Noticiero Telemundo’s” breaking news coverage on Sunday, December 9, the day of her tragic accident, averaging over 2.2 million total viewers and 1.2 million adult 18-49 viewers from 7pm EST to 11pm EST and reaching a 35% share of Spanish language TV in total viewers during prime time for a +14 point gain versus time period average. In the half-hour leading to prime time (6:30pm EST to 7pm EST) Telemundo Network registered triple digit growth with over 2 million total viewers and 1.12 million adults 18-49 viewers, garnering a 37% share of total viewers and a 39% share of Spanish language TV among adults 18-49.

Telemundo Media’s cable channel, mun2, recorded its highest historical Sunday prime time viewership (7pm ET to 11pm ET) among adults 18-34, adults 18-49 and total viewers who were devoted fans of Rivera, one of the most influential, authentic and captivating Latinas in entertainment.

Telemundo’s KVEA station in Los Angeles, Rivera’s hometown, was the #1 station among adults 18-49, regardless of language from 4pm PST to 6pm PST. In Miami, WSCV Telemundo was also the #1 Spanish-language station from 2:30pm EST to 6pm EST in total viewers, adults 18-49 and adults 25-54.

SPORTS

The network’s coverage of the 2012 London Olympic Games led the ratings charge with a total cumulative viewership of 22.5 million total viewers, an increase of 42% over Telemundo’s coverage for the 2008 Beijing Olympic Games. In addition, the “Great Golden Final” between Brazil and Mexico ranked as the most watched Olympic event in the history of the network, averaging 3.6 million total viewers. During the 2012 London Olympics, the site received record numbers across desktop, mobile and apps. Compared to Beijing, streaming grew +488%, page views were up a whopping +335% and visits were +399% higher. The entire sports section was up with +168 % more visitors than the previous year.

Telemundo Media also strengthened its commitment to being the ultimate sports destination for Hispanic audiences, after acquiring the exclusive U.S. media rights for the home games of Mexico’s first division soccer team, Club León. Considered “The Official U.S. Network of Club León,” Telemundo’s airing of the team’s quarter final match with Cruz Azul on November 17th, attracted nearly 1.7 million total viewers and 966,000 adults 18-49 and ranked as the #1 program on Spanish-language TV that night among Men 18-49. In 2012, Telemundo marked the successful return of the Mexican National Team to air with Rumbo al Mundial averaging more than 2.8 million total viewers over the course of three games and 1.7 million among adults 18-49. The games also garnered a large mobile audience of 53,000 unique visitors, over 27, 000 desktop unique users and close to 898,000 page views in both platforms. And, on Thanksgiving, Telemundo’s presentation of the FLM semi-final game between Leon and Tijuana averaged 1.63 million total viewers and over 1 million adults 18-49, marking the network’s best performance ever for an FLM semi-final game among total viewers.

The live CONCACAF Olympic Qualifier soccer semifinal match between Mexico and Canada on Saturday, March 31, presented by internationally-acclaimed sportscaster Andrés Cantor, delivered over 1.6 million total viewers and was the # 1 primetime program Saturday night on Spanish language TV among adults 18-49, beating Univision’s “Sábado Gigante” by 28% (1,079,000 vs. 845,000) in the demo. The Game also ranked # 1 among adults 18-49 across all stations in Los Angeles regardless of language. In Houston, Dallas, San Francisco and Denver, the match was the highest-rated program in any Spanish-language broadcast network among adults 18-49.

In addition, the Mexico vs. Honduras final (Monday, April 2 at 8:00 PM ET) delivered 1,893,000 total viewers, 1,215,000 adults 18-49 and 833,000 men 18-49, and became the most watched game of the seven CONCACAF Olympic Qualifier matches broadcast by Telemundo.

ABOUT TELEMUNDO MEDIA

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and http://www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Source: The Nielsen Company, NPM, Live + Same Day, 12/26/11-12/9/12 vs. 12/27/10-12/25/11; strict dayparts for M-F 7-11pm and Sa-Su 7-11pm. Omniture, Jan-Nov 2012. Share of Spanish TV= Univision, Telefutura and Telemundo.

Figueroa named VP News at WTVJ | Media Moves

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Migdalia Figueroa has been named Vice President of News at WTVJ, The NBC O&O in Miami. She is the first hire of new station President and General Manager Manuel Martinez, who was appointed to the position in February.
Migdalia will start the new job on March 26. She joins WTVJ from Telemundo where she was Senior Vice President of Local Content for the Telemundo Station Group, overseeing all news and local content produced by network’s 14 owned stations.
Migdalia has been with Telemundo for 7 years. Prior to her current role in 2010, she was Vice President of News at WSCV-51, the Telemundo O&O in Miami. She previously spent 15 years at Univision, working in several news roles in New York and Miami. She was also General Producer of “El Show de Christina.”

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EL GRAN ESTRENO DE “CORAZON VALIENTE” LLEGA A TELEMUNDO EL MARTES, 6 DE MARZO A LAS 9PM/8C

MIAMI – 27 de febrero del 2012 – La gran premiere de “Corazón Valiente” llega a Telemundo el martes, 6 de marzo a las 9pm/8c con una historia de amor y pasión llena acción y aventura protagonizada por los mexicanos Adriana Fonseca y José Luis Reséndez. Esta súper producción también contará con las grandes estrellas Aylín Mujica, Ximena Duque, Fabián Ríos, Sonya Smith y Jorge Luis Pila, y el reconocido actor Manuel Landeta en su primera novela en Telemundo.

“Corazón Valiente”, una producción que contará con efectos especiales e increíbles escenas de acción, narra la historia de dos mujeres de distintas clases sociales que se conocieron desde niñas. Ellas son Ángela Valdez (Adriana Fonseca) y Samantha Sandoval Navarro (Ximena Duque), quienes por una desgracia son obligadas a separarse, pero al pasar de los años, estas amigas se reencuentran trabajando como guardaespaldas. Esta profesión no sólo llevará a Ángela y a Samantha a enfrentar al peligro, sino también las expondrá a vivir la más grande de las aventuras, la del amor. Ángela, enamorada de Juan Marcos (José Luis Reséndez), tendrá que encarar a Fernanda del Castillo (Aylín Mujica), una mujer glamorosa, perversa y capaz de ingeniar el plan más desalmado para lograr sus caprichos. Por su lado, Samantha tendrá que vivir con la obsesión de un hombre rico y engreído, Willy del Castillo (Fabián Ríos) quien estará dispuesto a complicarle la vida a ella, su hermosa guardaespaldas.

TELEMUNDO MEDIA NAMES ALINA FALCON SENIOR EXECUTIVE VICE PRESIDENT OF NEWS AND ALTERNATIVE PROGRAMMING

MIAMI – Alina Falcon has been named Senior Executive Vice President, News and Alternative Programming. A 28-year award-winning Hispanic media veteran, Falcon has held several leadership positions at Univision Communications, most recently as President of News. In her new role, she will report to Emilio Romano, President, Telemundo Media.

Falcon will have strategic and operational oversight of all Telemundo news properties including the long-running “Al Rojo Vivo with Maria Celeste,” “Noticiero Telemundo” – which is up 12% year-to-date – and the Sunday public affairs show “Enfoque with Jose Diaz-Balart.” Additionally, she will supervise the overall news programming strategy at the local Telemundo stations. Falcon also will oversee Telemundo’s domestic and international news bureaus, as well as all on-air news talent developments.

In this newly created position, Falcon will supervise Telemundo’s alternative and reality programming including current non-scripted productions such as Telemundo’s flagship court show Caso Cerrado con Ana Maria Polo, the daily morning show Levántate and the network’s Sunday prime time talk/variety show, Pa’Lante con Cristina, among others. She will also oversee Telemundo’s popular specials including the top-rated “Billboard Latin Music Awards,” the “Billboard Mexican Music Awards” and “Miss Universe.”

“Alina brings a wealth of experience and a proven track record in news excellence and in leading large operations in the Spanish-language media world,” said Romano. “As Hispanic viewers evolve the way they consume news, information and entertainment, Alina’s expertise will be key in leading our news organization and alternative content production into the future.”

“I look forward to joining the great team of professionals at Telemundo Media,” said Falcon. “During this unprecedented time of growth for Hispanics in the country, I am excited to continue serving this influential community with Telemundo’s multi-platform news and information, and the most compelling alternative entertainment.”

A near-30 year veteran of Spanish language news production, Falcon previously served as President of the News Division for Univision Communications where she had strategic and operational oversight of news programming and production across all platforms, including the Univision Network and Television

Enfoque con Jose Diaz-Balart

Senador Robert Méndez

El Senador del Estado de Nueva Jersey, Robert Méndez hablará sobre las elecciones y el tema de inmigración.  Hijo de inmigrantes, Robert Méndez realizó sus estudios en escuelas publicas y universidades estatales donde aprendió la importancia de luchar por las causas justas sin importar que tan poderosa sea la oposición. En Octubre del 2009, publicó su primer libro titulado “Growing American Roots” en el que analiza a fondo la influencia de la población latina en la sociedad Americana, desde su perspectiva como el único miembro del senado de origen latino.

Maribel Hastings – America’s Voice

Para hablar sobre el voto latino, Maribel Hastings de la organización America’s Voice dará también su opinión sobre lo que pasará ahora con el tema de inmigración luego de las elecciones. Nacida en Puerto Rico, Maribel Hastings realizó sus estudios en la Universidad de Puerto Rico donde obtuvo el título en comunicaciones publicas. Antes de unirse a America’s Voice, ella trabajo para el diario La Opinión, donde se convirtió en la primer corresponsal de este diario en Washington, DC.

Juan Carlos Hidalgo – Analista Republicano

Con una extensa experiencia en asuntos políticos en America Latina. Juan Carlos Hidalgo es coordinador de proyectos para Latinoamérica en el Centro para la Libertad Global y la Prosperidad del instituto CATO, una organización pública de investigación política dedicada a los principios de libertad Individual, limitaciones del gobierno, el libre mercado y la paz.  Hidalgo realizó sus estudios de Relaciones Internacionales en la Universidad de Costa Rica y cuenta con una maestría en Comercio y Política Internacional de la Universidad George Mason en el Estado de Virginia.

Melisa Díaz – Analista Demócrata

Para hablar sobre las elecciones desde el punto de vista Demócrata, Melisa Díaz cuanta con amplia experiencia en medios de comunicación en español. Graduada en leyes en la Universidad de Puerto Rico, Díaz fue directora y portavoz para medios hispanos por el Comité Nacional Demócrata durante las elecciones presidenciales del 2004. En la actualidad es directora de cuentas para TMG Strategies, una agencia de consultoría  en comunicaciones que diseña estrategias en comunicaciones para diferentes compañías, universidades, agencias de gobierno firmas legales y organizaciones sin fines de lucro.

Enfoque con José Díaz-Balart se transmite todos los domingos a las 11:30 am ET/10:30 am CT.

Para ver segmentos del programa, entrevistas y participar de manera interactiva, el público puede accesar a la páginawww.telemundo.com/enfoque

Enfoque con José Díaz-Balart es el primer programa de servicio público en español grabado en su totalidad desde Washington, DC presentando temas como inmigración, salud, educación, derechos y todo aquello que afecte a la comunidad hispana en los Estados Unidos.